Content Marketing blogs

What makes a good blog for lead generation?

They offer prospects value, and power your email, social media and SEO. Make sure you understand what makes a good blog for lead generation.

4 tactics to help you build a marketing engine for growth

Your time and energy are limited, so you need to build a marketing engine that drives your business forward. Here are four tactics that leverage offline sales techniques in your online marketing.

It’s gone mainstream but how effective is content marketing?

The results from Hubspot’s third annual State of Content Marketing Survey reveal that half of marketing budgets are now spent on content. The overall message is that content marketing is now mainstream – but how effective is content marketing?

3 key types of content that creates engagement

It’s rare we warm to someone who only talks about me, me, me. So what are the types of content that create engagement?

How to write effective headlines: Which words work?

If you want to get found and create opportunities, you need to know how to write effective headlines.

What does the end of advertising mean for marketing?

What does the decline of ‘sledgehammer’ messaging mean for marketers?

15 types of content that gets shared

Content marketing works when you appeal to the needs and curiosity of people your business wants to serve. To find them you need content that gets shared.

Should entrepreneurs blog?

5 questions to help you decide whether you should be blogging to boost your startup and your personal brand.

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