You don’t want a strategy, you want results. If you’re stuck, wondering how to get things moving for your start-up or scale-up business, I can help.
The first step is to explore your business, what you offer and who needs it. Then see what you offer through their eyes. Why should they listen? Why should they choose you? I’m relentlessly curious, determined to identify the angles and ideas that will set your business apart. As an outsider with a range of experience, I bring fresh eyes and no assumptions.
Moments of truth that lead to momentum
Perhaps we talk to the leadership team, the product team, your sales and customer-facing staff, or even customers and prospects. We need to look for the moments of truth that we need to compete in. The moments when they will listen, understand and buy. What problem(s) do they need to solve and what resonates with them? Get clarity around all that and we’ll find the angles that get things moving.
If we make your content, campaigns and messages the bridge between you and your next customer, we’ve on the way to delivering momentum.
