My name is Stephen Morris and I started Why Digital to help business leaders make sense of their marketing and focus on the actions that will help to grow their business.
Experience tells me that if you want to stand-out, create opportunities and grow, you need to do three key things.
- Have a clear focus on what you do, who you do it for, why you do it and why people should choose you.
- Get found by people that need your help.
- Put those things together with the right content, offers, evidence and timing, so you create opportunities and grow.
I’ve been working in digital marketing for two decades, but I began my career in direct marketing and off-the-page selling. It gave me a solid foundation in creating advertising and marketing that sells. I’ve spent time working in e-commerce as well as media planning. It helped me understand that importance of single-minded focus and clarity to get your message across, to cut-through.
Even today, the answer isn’t always digital. It’s about having the right tools to help your business engage and sell. Mostly, people buy from people after all. Whatever the tactics we end up using, you always have to ask why first. Why do we target these people? Why would they need your products or services? Where will we find them? Why should they pay attention?
I’ve worked with lots of large companies – like Barclays, Currys PC World, Ladbrokes – and have been lucky to work closely with people that thought and acted like owners. Leaders who took responsibility for their organisation and understood the need for repeat business, referrals and new opportunities.
Now I work leaders of some of the UK’s fastest-growing smaller businesses, helping them to get found, stand out and grow. It isn’t about grand plans and strategy; it’s about action.
If you need to see more from your marketing, we should talk.