I read an interesting post on Forbes by Neil Patel, founder of Crazy Egg, KISSmetrics and Quick Sprout. It outlines the pros and cons of blogging for entrepreneurs and offers 5 questions to help you decide whether you should be blogging?
Do you have the time to write?
Inevitably, as an entrepreneur you’re going to be focused on your business and likely to be prioritising revenue-generating activity. So, of course, you don’t have time. However, content should be the main currency of your marketing. If you just don’t have time, pay someone to blog for you to make sure it’s a priority.
Is your startup disruptive or innovative?
If your business is changing making real changes, you need to tell people. Innovation and disruption are compelling stories. A blog will help you engage with influencers, financiers and, of course, customers. It will also give them something to share as they pass on your message.
Do you have something to say?
Entrepreneurs are usually people who have interesting insights and powerful ideas. Blogging is a sure-fire way to give you a platform to communicate on your purpose. It’s a chance to provide the backstory to your startup.
Can your personal brand help to market your business?
Patel highlights this as one of the key reasons why entrepreneurs should start a blog. Building your personal brand. Blogging can establish your voice and communicate your purpose. It will help both your present and future as an entrepreneur.
Is blogging a given in your industry?
If you’re in a sector such as software-as-a-service, design, wearable technology or digital marketing, you’ll know that blogging is a given. If your competitors and peers are blogging, you really should start.