What makes a good blog for lead generation?
They offer prospects value, and power your email, social media and SEO. Make sure you understand what makes a good blog for lead generation.
It’s gone mainstream but how effective is content marketing?
The results from Hubspot’s third annual State of Content Marketing Survey reveal that half of marketing budgets are now spent on content. The overall message is that content marketing is now mainstream – but how effective is content marketing?
3 key types of content that creates engagement
It’s rare we warm to someone who only talks about me, me, me. So what are the types of content that create engagement?
How to write effective headlines: Which words work?
If you want to get found and create opportunities, you need to know how to write effective headlines.
What does the end of advertising mean for marketing?
What does the decline of ‘sledgehammer’ messaging mean for marketers?
15 types of content that gets shared
Content marketing works when you appeal to the needs and curiosity of people your business wants to serve. To find them you need content that gets shared.