3 key types of content that creates engagement
It’s rare we warm to someone who only talks about me, me, me. So what are the types of content that create engagement?
How to write effective headlines: Which words work?
If you want to get found and create opportunities, you need to know how to write effective headlines.
What does the end of advertising mean for marketing?
What does the decline of ‘sledgehammer’ messaging mean for marketers?
15 types of content that gets shared
Content marketing works when you appeal to the needs and curiosity of people your business wants to serve. To find them you need content that gets shared.
Should entrepreneurs blog?
5 questions to help you decide whether you should be blogging to boost your startup and your personal brand.
How to engage users in feeds
Understanding how to engage users in feeds (or not) is a key way of honing your content marketing to get found online.
Do people really read blogs?
Is there any point in businesses blogging? Why would anyone read your blog?