The clear, compelling vision of business owners is rarely reflected in their marketing. How do you get focus and clarity into your marketing?
You may associate Apple’s product launches with the sight and sound of Tim Cook these days he’s only a small part of their presentations. Why? Because Apple understand the realities of focus and attention.
New prospects are crucial to growth but most businesses aren’t structuring what they say at the crucial stages of a new relationship. What can you do?
