To compete and succeed, your business has to communicate clearly with people who need your products or services. We’re all more time-poor than ever before. So, presenting your business effectively in digital channels is crucial.
I get excited about helping business owners focus on the problems that they solve for their prospects and customers. Once you have this clarity you we can set about getting found and engaging with the people (and their businesses) who need your help and creating opportunities that will grow your business.
The thing you have to remember is that nobody cares about your business, they care about their business. It might sound harsh, but it’s imperative to think that way if you want to create opportunities. They haven’t got time or headspace to consider engaging a new supplier just for the sake of it. However, they will be receptive to what you offer if – and when – they have a problem, challenge or need that you can help them fix. So, we have to think like your prospects and customers, and shape your marketing, messaging and content accordingly.
To help you do this, there’s a range of activities that I offer. All are focused on outcomes, creating action and making a difference quickly. It’s not about creating strategy documents and theorising. That said, there is no substitute for taking a step back, thinking clearly, and checking our approach is robust, before getting on with the job of engaging new prospects.
If you want to discuss the challenges you’re facing with your lead generation or have questions about the services listed below, let’s talk.
Get focused on who you’re targeting, how you help and why they should pay attention
Understand the problems you solve and who you solve them for. This is the foundation of creating new opportunities – and growth – for your business.
Creating a marketing action plan
Look at what you do, who you do it for and the type of people you want to engage. Who are your competitors and what is the competitive landscape? What problems do you solve or could you solve?
Planning and delivering the right content
What problems do your targets have? How are the problems manifested in their business? What are they prevented from doing (or doing well)? What types of content will be effective? What are people searching for, or discussing in social media around your topics? What content do we need in order to nurture interest so they become opportunities (further guides, case studies, testimonials)?
Developing an effective brand and identity
Content is fundamentally what helps people with their challenges, but having an effective brand and visual identity helps to support and reinforce (rather than undermine) your messages and communicate what type of business you are. Decisions are never solely rational, creating an effective brand identity gives all your activity a consistent look and feel and positions you appropriately.
Website focus, design and development
Planning for lead generation
Next, we need to get your business found online.
Want to know more?
Tell me about your business, your customers and your goals and we can start to find the focus that your business needs – no obligations.