You need to be clear about the problem(s) that people who need your help are having. This matters more than anything else. It’s the foundation of creating new opportunities because people in business rarely buy something unless they need to fix, improve or extend their business.
I help businesses focus on how they help, get found by people who need their help, and convert them into clients or customers. If that’s what you need, why not set up a call.
Creating a marketing action plan
Look at what you do, who you do it for and the type of people you want to engage. Who are your competitors and what is the competitive landscape? What problems do you solve or could you solve?
Planning and delivering the right content
What problems do your targets have? How are the problems manifested in their business? What are they prevented from doing (or doing well)? What types of content will be effective? What are people searching for, or discussing in social media around your topics? What content do we need in order to nurture interest so they become opportunities (further guides, case studies, testimonials)?
Developing an effective brand and identity
Content is fundamentally what helps people with their challenges, but having an effective brand and visual identity helps to support and reinforce (rather than undermine) your messages and communicate what type of business you are. Decisions are never solely rational, creating an effective brand identity gives all your activity a consistent look and feel and positions you appropriately.
Website focus, design and development
Planning for lead generation
Next, we need to get your business found online.
Want to know more?
Tell me about your business, your customers and your goals and we can start to find the focus that your business needs – no obligations.