You need to be clear about the problem(s) that people who need your help are having. This matters more than anything else. It’s the foundation of creating new opportunities because people in business rarely buy something unless they need to fix, improve or extend their business.
I help businesses focus on how they help, get found by people who need their help, and convert them into clients or customers. If that’s what you need, why not set up a call.
See the world like your customer
What do they care about? What do they need to achieve? What makes them successful? What can’t they do? What do they need to do quickly? Where do they need to go next? To make prospect engage and care about your business, you have to know how you can be valuable.
Frame your products and services in terms of how they help, not what they do
What do they care about? What do they need to achieve? What makes them successful? What can’t they do? What do they need to do quickly? Where do they need to go next? To make prospect engage and care about your business, you have to know how you can be valuable.
Know why they should listen to you, buy from you and recommend you
It’s easy to assume that if you tell enough people about the products and services you offer, they will buy from you. That’s true, but unless they’re things that no-one else can do, they’ll be buying them as a commodity. You need to be clear about your ‘why’ – the journey you’re taking customers and clients on, and the difference you make to them.
If you’re clear about how you help and bridge between what you do and what prospects need, you can create content and communication that engages people you can help. Few people want to be sold to, but most people are receptive and even curious about things that might help when they’re facing a challenge.
That’s the foundation you need to grow your business.
Want to know more?
Tell me about your business, your customers and your goals and we can start to find the focus that your business needs – no obligations.
