What makes a good blog for lead generation?
They offer prospects value, and power your email, social media and SEO. Make sure you understand what makes a good blog for lead generation.
One founder’s journey to a billion-dollar valuation
Interesting read about Michael Acton Smith’s journey as founder of wellness app Calm.
It’s gone mainstream but how effective is content marketing?
The results from Hubspot’s third annual State of Content Marketing Survey reveal that half of marketing budgets are now spent on content. The overall message is that content marketing is now mainstream – but how effective is content marketing?
Is it time to look beyond the tech company?
For the last ten or so years, it seems that being a “tech company” has been a synonym for the most dynamic, innovation and (potentially) valuable of companies. However, it seems that we’ve now already reached “peak tech”.