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What makes a good blog for lead generation?
What makes a good blog for lead generation?

They offer prospects value, and power your email, social media and SEO. Make sure you understand what makes a good blog for lead generation.

Michael Acton-Smith, co-CEO of Calm (image credit: inc.com)
One founder’s journey to a billion-dollar valuation

Interesting read about Michael Acton Smith’s journey as founder of wellness app Calm.

How effective is content marketing?
It’s gone mainstream but how effective is content marketing?

The results from Hubspot’s third annual State of Content Marketing Survey reveal that half of marketing budgets are now spent on content. The overall message is that content marketing is now mainstream – but how effective is content marketing?

Is it time to look beyond the tech company?

For the last ten or so years, it seems that being a “tech company” has been a synonym for the most dynamic, innovation and (potentially) valuable of companies. However, it seems that we’ve now already reached “peak tech”.

How choosing the right words impacts inside and outside your business
Choosing the right words: why it matters

The challenge with words and communication is that what the receiver of your message ‘hears’ is more important that what you meant.

Clarity, Action, Momentum

Why Digital helps start-ups and scale-ups gain momentum. We bring clarity, execute with purpose and deliver results. Working directly with founders to cut through the noise and do the things that move the needle, we bring experience you can’t shortcut — earned in the pressure of real exits. No fluff. No jargon. Just clarity. And the momentum it unlocks.

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